Whether or not you’re new to podcasting, or if you’re a veteran, outsourcing the production of your podcast may be worth considering. Reasons for outsourcing the production of podcasts vary, but oftentimes it includes things like inexperience with audio production and editing, lack of knowledge with website publishing, and the knowledge that professional production and editing will give them the best chance for success. In addition, it can also allow podcasters more time on other activities that may require your attention as well as give their podcasts a professional feel and sound.
That said, if you’re one of those podcasters who is contemplating whether or not you should outsource the production of your podcast, you may be wondering if it’s worth investing in a professional service or, if you should simply find someone who will produce your podcast for less of an up-front investment
The truth is, it really depends on your budget and what you’re willing to invest into your podcast. If, for example, you’re simply podcasting for a hobby and you’re not truly dedicated to seeing it grow to become a bigger part of your life, then perhaps finding a budget service or even doing it yourself might be your best bet. However, if you’re interested in making your podcast grow, and potentially finding advertisers to make money off your podcast, then perhaps investing in a professional service is the right path to take.
Budget services can include (but aren’t limited to) places like Fiverr.com. Freelancers tend to offer their services on websites like Fiverr and sometimes, you can really find talented producers and audio editors on such websites. While at other times, some podcasters have reported getting the opposite results. The point is, using such services or “budget buys” for your production and audio needs can be a bit of “hit-or-miss”. The best bet, should you choose to use this method to outsource, is to check reviews or referrals. In that manner, you may find a person with good production skills.
Professional services may be a bit pricey, but they may end up being worth the investment in the long run, particularly if you intend to make money off of your podcast. First of all, you know you’re getting a service that employs people well versed in production and audio editing. Secondly, you may be hiring a team of people to help you. Meaning, your podcast won’t be put on hold if someone on the team goes on vacation or gets sick. And lastly, professionals usually come with a lot of experience and advice that they can give you in order to make sure that you and your podcast put your best foot forward.
When making a decision between a budget service or a professional one, just be sure to ask yourself a few questions: do you have the money to invest in a professional service? If your show doesn’t have the best production, how will that affect your goals for your podcast? If you can’t afford a professional service, would it be worth the risk of investing in a budget service?
Remember your goals for your podcast. Is this for fun or, is it to build a relationship with your audience and perhaps build a revenue stream down the line? If the answer is the latter, it is within your best interest to get professionals involved In order to make sure that your podcast is of the highest quality.