Apple Podcasts

How to make your podcast a hit in Apple Podcasts

It’s said that around 70% of podcast listeners come through the iTunes app. However, in my opinion, that isn’t a stat that podcasters should focus on. The reason being is that there are so many other untapped avenues to gain new listeners. Plus, leaning toward non-conventional methods of gaining listeners benefits podcasting as a whole. By breaking out of the iTunes box, podcasters are no longer competing for the same set of ears. That being said, how do podcast charts work on iTunes and shape the listening experience? Well, for one, charts cater to new subscribers and reviews. Like many social media platforms, iTunes benefits from engaging subscribers and keeping them in the platform. Second, the iTunes charts are mainly designed to be a sort of “tool of discovery.” It rewards podcasts th...

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