Every year, Infinite Dial releases the results of research from Edison and Triton in regards to the podcasting industry. The research obtained entails the specifics on the size of the podcasting industry, the demographics of the industry’s audience, and just how the audience consumes podcasts.
This year’s findings are exciting and generating a lot of buzz in the podcasting industry. Here are 5 trends to consider:
MORE PEOPLE LISTENING TO PODCASTS THAN SATELLITE RADIO
While podcasting still has some way to go before it catches up to terrestrial radio, it’s becoming easier for audiences to listen in their cars as in-car entertainment systems become more connected with the internet. Also, it’s interesting to note that podcasting has overtaken listening to satellite radio this year. Meaning, that slowly but surely, podcasting’s reach is growing and access to its platform is becoming easier.
With the advent of smart speakers like Alexa from Amazon and Google Home, some believe that they will eventually replace home radios. With that in mind, it may be a good idea for podcasters to think of ways to make their podcasts easier to find in order that a larger audience can find it on these devices. For example, pick a name for your podcast that really stands out, but stay away from names that might be difficult to recognize by voice commands.
PODCAST LISTENERS DIGESTING THE WHOLE SHOW
People who listen to podcasts listen to most of all of a podcast 80% of the time. That’s a very large number. Plus, the number of podcasts listened to per week jumped from 5 to 7. That’s an eye-popping shift! As a podcaster, the best way to take advantage of that is to offer useful information regularly and don’t be afraid to mix it up a bit with some longer episodes and shorter ones. Some days, your listener may only have time for a 15 minute podcast. Other days, they may have time to listen for a full hour.
MOBLIE LISTENING GROWS…HOME LISTENING STEADY
49% of listeners do so at home. However, don’t let that statistic confuse you into thinking that listeners are sitting around their living rooms in groups and listening to a podcast. Podcast listening is still mainly an individual activity and listening on a mobile phone doesn’t necessarily mean that the listener is “mobile”.
POSSIBILITIES FOR EVEN MORE STEADY GROWTH IN NEAR FUTURE
There is a lot of room for growth and expansion. For example, one statistic shows that 36% of the population still doesn’t even know what a podcast is! Part of the issue is that many podcasters don’t promote their podcast outside of the podcasting industry.
WRAP-UP OF 2018 STATS
Put all of this together and what does it mean? Well, it means that podcasting is a platform that is only expanding! If you’re interested in podcasting for fun or to generate another revenue stream, now would be the perfect time to jump in. Start brainstorming ideas, think of what you can offer listeners in the form of content, and think about the audience you want to reach. When you’re ready, consider enlisting production help in order to make sure you’re submitting your best.