How to really make money podcasting

While it may be true that you’re podcasting for the love of it, we all have bills and responsibilities so, it wouldn’t hurt to make a few extra bucks doing what you love, right?
Podcasting in of itself has been around for some time, but it’s only now starting to gain momentum in popularity so now would be a good time to jump into the podcasting craze, produce engaging content, build an audience and make some money.

If you want to make a little money on the side with your passion (or, perhaps down the road, turn your passion into a full-time career) there are a few things you can do to get the ball rolling.


First, you have to decide the topic of your podcast. This seems like a no-brainer, but there are two ways you can go with this: you can go general or specific. Both have their pros and cons. By choosing a “general” topic (like politics or, celebrity gossip) the market is very large and competition for ears and advertisers is fierce. However, the market being so large, you should be able to capture part of the marketplace as long as you present your content in a fresh and interesting way. If you choose to be more specific with your topic, the audience might not be as large however, the competition isn’t as fierce and it is easier to design your niche audience and appeal to specific advertisers.


Second, put your best out there. That means, setting time aside to roll up your sleeves and make sure the content you’re giving your audience is the best you can provide.
Take the time necessary to:

  • Edit your audio
  • Clean up the audio and produce it properly
  • Think about investing in voice talent
  • Perhaps create an app to go along with your podcast
  • Build a community and engage with it on social media


Third, think about developing a sales strategy for potential advertisers. It’s a lot more appealing to an advertiser if you can show them you have 150 weekly, dedicated listeners who enjoy fishing than, say, if you have a Facebook page that gets about 15,000 random hits by unengaged people who are only curious. Advertisers want to target specific demographics.


Fourth, make some extra cash by helping others with their podcasts. Seriously, if you have a talent for editing audio, why not think about selling some of your services or your extra time by helping others in the podcasting world? Not really good at editing audio? That’s OK. As you develop your own podcast, you’ll start to discover your own strengths and weaknesses. Maybe you’re good at building a website? Perhaps you have a talent for setting up engaging social media accounts. Whatever it is, chances are you can help another podcaster who isn’t as strong as you are in that area. So why not help out the podcasting community while adding a little green to your pocket?


Lastly, make sure to be patient with yourself and give it time. In our age of “instant gratification,” if we don’t see results NOW then oftentimes, we view it as a failure and move on. However, when it comes to making money with podcasts, you really do need to give yourself time to build up an audience and relationships with your listeners. Building that relationship may take a year, perhaps more. However, don’t give up on your podcast, or yourself, if you don’t see results in a month or two. Stick with it. See what works and what doesn’t and the payoff won’t disappoint you.

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